A friend asked me who I thought would win the governor’s race in Texas. We know who is going to win the governor’s race in Texas. We knew before Beto even entered the race. We knew it was Greg Abbott no matter what was said in any debate, any ad, or anything that might happen between then and election day.

Abbott has been governor for eight years. Ignore the thousands of deaths during COVID. Ignore the dozens of deaths during the great freeze. Ignore the numerous children killed in school shootings. Think back to any of the Abbott ads on the radio or television. Have any of them touted anything he has actually done as governor? How sad is it for a guy to basically run on the platform of “my opponent is too extreme” when he’s been governor for eight years?

One particular ad had a woman who lost her son to murder. The murderer had been let out on bail by the judge. The Abbott campaign is using this as a reason not to vote for Beto. Huh? The governor doesn’t set bail and Beto hasn’t held elective office since running for Senate in 2018. By any reasonable measure, Abbott has been a horrible governor and he is going to win re-election. Many around the state have given him the nickname Governor Death and he is going to win re-election. Dan Patrick has been a horrible lieutenant governor and he is going to win.

If you want any further proof then consider the case of Hershel Walker in Georgia. He is within the margin of error and he can’t find a coherent thought with a flashlight and road map. He actually flashed a toy badge on stage during the debate and said he was a cop. He paid off a girlfriend to get an abortion and tried to do it a second time and somehow claims to be pro-life. Yet, he could still win the Senate seat there.

It’s easy to blame gerrymandering and restrictive voter laws in these situations and that’s true to a certain extent. I’m sure that peels off five to ten percentage points and that can be enough in a number of races. However, we have to ask ourselves why that is enough when considering candidates like this. We have to ask why an attorney general that has been under indictment for his entire term will get another one.

Somewhere along the line we have to look inside and ask ourselves why a party that continually puts up smarter candidates with smarter policy ideas seem to lose to these dullards. These are policy ideas that a majority of the population support. There must be something else. I personally think it is a combination of things. I think it’s a combination of really bad branding like “defund the police” and other catch phrases that just backfire. It’s also the relative ease of taking things like “wokeness” and weaponizing it against the left. Most people don’t honestly care about gay marriage, transsexuals, or other issues one way or another. They are just tired of being told they aren’t sensitive enough.

Cohesive communication isn’t easy, but the Republicans have managed to do it for decades. Break it all down and it’s incredibly simple but it is darn effective. You find something that resonates and you keep repeating it. That’s what we don’t do. We are everywhere. We talk about climate change, the wealth gap, equality issues, saving democracy, and helping out kids with college, health care, and gun control. I know I’m leaving stuff out. It’s time to find a cohesive message that works and stick to it.

One of the things that some loyal readers of this blog have asked me is to outline a battle plan for liberals, progressives, and Democrats. Admittedly, those are three different things and that’s one of the things that presents a problem. However, it is a fair question.

My first suggestion is easy and yet it hasn’t successfully been done. We have a list of problems people commonly agree on. At least we agree that they are problems. The first thing you do is list all of the things that you have done to fix those problems. That includes mostly legislation passed by the House. You include what the bill was for, how many Republicans voted for it, and what percentage of Americans were in favor of it. Usually, these things died in the Senate and that’s also something you have to mention.

Believe it or not, Congress has enacted 139 laws since January 3, 2021. So, Congress is always acting more than people think. Most of these laws are ones you’ve never heard of, but it always is a good idea to remind them of the good stuff you have done. How many Republicans voted for those measures? What percentage of Americans were in favor of those measures?

The picture you begin to see is the fact that Democrats (be they progressive, liberal, or moderate) are trying to address our nation’s problems. The way they are addressing them are popular with a majority of the American people. The other side is not. They are actively blocking those things even when a majority of the people want them.

The second thing we need to do is the harder thing. Hearts and minds are tough to change, but the conservatives in this country have managed to beat the drum on gas prices, supply chain issues, and inflation. They have pulled off two major coups. First, they have convinced enough people that these are the main issues of the day. Secondly, they have managed to successfully blame Joe Biden.

You can tell people that the president doesn’t set the gas prices. You can tell people that the president can’t control world markets. You can tell people that world markets are terribly complex and susceptible to numerous factors out of everyone’s control. Then, you are explaining. When you are explaining you are losing.

This one is hard because it requires resetting people’s priorities. If the price of gas is the most important thing in your life then you don’t have much of a life. If the availability of a particular product or rising costs of goods are the most important thing then you’ve lost them. In many cases it will be. Some people can’t be bothered to care about quality of life issues. They can’t be bothered to care about safety. They can’t be bothered to care about anyone else’s life and how it has been improved by something Democrats have actively done. You won’t capture everyone or even most. You can capture some.

From there, you simply circle back to what is currently being done to alleviate that problem. You also go back to the fact that the other side hasn’t done a damn thing or even suggested a damn thing. They’ll tell you something Biden has supposedly done wrong. Make sure to fact check those things. Did he actually do that? If he did then did it have the negative impact those people say it did? Again, we won’t capture the majority, but we can capture some. Some is what we need.