Remember the $215,000 that the North Carolina Republican Party gave to Cambridge Analytica?

Well, we think we figured out how they spent it.  Beating Democratic Senator Kay Hagan.

Harnessing our unique data-rich voter file, we were able to accurately predict partisanship, turnout, issue importance and build psychographic profiles for all voters in North Carolina. We produced clusters of voters based on the modeled data to maximize campaign impact, which enabled the creation of tailored messages directed at those audiences.

Result
CA Political worked successfully with various organizations key to the success of Thom Tillis’ campaign. Thom Tillis won against Kay Hagan by two points, despite Nate Silver and the Washington Post predicting otherwise.

And then they strut about it. Like Trump, they have no shame.

Thanks to Deb T for the heads up.