Let’s say you’re a typical Iowa Republican, which means you’re already used to receiving bad report cards all your life, especially in reading comprehension and social studies.  You revere the Constitution, but don’t actually know what it says, like Ben Carson.

And then you receive this in the mail:

Oh my god, you think, they got me!  You’re not sure for what, but you’ve heard the drumbeat about rampant voter fraud requiring more restrictions that, if they were on your gun, you’d shoot somebody, but this votey-crime stuff is only supposed to happen to blah people, not you!  Then you open it up and see this:

You loser!  You avoided voting just because of the study involved, and you homeskuled your kids to save them just this kind of dumb-shaming, and yet here are your voting grades for ANYone to look at.  You’d better get out and vote next week before semester grades come out.

Which is exactly what Ted Cruz meant for you to think when he sent this out.

You’ve heard me time and again tell you that politics is a con job, meant to separate the credulous from their votes, by playing on their fear and ignorance.  You’ve heard me say over and over that no political operative ever went broke by underestimating the political IQ of the American electorate.

Here is exhibit A.

And what does Ted Cruz say when he’s caught?  Basically, the end – increased voter turnout – justifies the means – fraud – and what are YOU gonna do about it, huh?

~Primo