The Path Forward
One of the biggest pet peeves my better half has is when people complain about stuff. but never offer any constructive suggestions. It occurred to me that in my last little rant I mentioned that the Texas Democratic Party has been a dumpster fire over the past two and a half decades. So, I am offering a few suggestions to the party in case they are listening.
Craft a Consistent Message
The GOP does a few things well. The main thing they do well is repeat their message ad nauseum. How many times have we complained about their obsession about transkids using the wrong bathroom, wanting to play girls sports, or Hunter’s laptop. It’s all about distracting you from stuff we don’t want you to see. It is all about working you into a frenzy. Hell, they spent five decades trying to overturn Roe v. Wade. It took a long time but it worked. We can do the same thing.
Could you imagine if we could muster an anti-assault weapon message and keep sustaining it over years? If all you did is link the GOP and our state reps to gun violence and gun deaths then you’d go a long way. This is where strategy comes into play. We care about a lot of things. That’s good, but that’s not good for elective politics. If you care about twelve different things then you really don’t care about anything. If you care about one or two things and repeat that message over and over again you have a fighting chance.
Avoid the Labels
Most Texans are not progressive. At least they don’t label themselves that way. Usually when you describe a policy or idea they buy in even if it is a progressive idea. For the love of everything good and holy, please avoid catch phrases. Stuff like “defund the police” isn’t going to win elections. All it does it give the GOP more fodder. If you describe it then you have a fighting chance. It should go without saying but we cannot step too far away from the center in this state. I can’t speak for anywhere else, but when you start talking gun confiscation or anything else that sounds radical you’ve lost. That is why Beto got his ass beat. Too many people saw him as extreme.
Run your best
It drives me absolutely nuts when Democrats run people for statewide office that no one has ever heard of. It’s what I loved about Howard Dean when he ran the DNC. He had the 50 state strategy where you contested every election in every state. On a national level it might swing one state, but as we have seen in recent elections, one state can make a huge difference. At the state level it might be a handful of legislators. It might be a few percentage points here or there. When you run prominent people that can both repeat a message and offer a realistic alternative then you have a chance.