Mind the Gap
One of the most fascinating concepts in politics is the concept of gaps. It is a difficult concept to put into words, but it is a natural phenomenon that occurs in any number of areas. Essentially, there is a gap between perception and reality. Occasionally, there is a gap between how people feel about something depending on what it is called. If you simply describe the Affordable Care Act you’ll find that the individual planks that make up the law get very high approval ratings. Usually, the law itself gets solid marks for favorability if you use the specific label of the ACA. If you call it Obamacare then it suddenly tanks. We’ve seen this for years. It isn’t a new thing.
There are countless examples of people screaming “keep the government out of my Medicare!” Either way, the favorability for the ACA is at nearly 60 percent presently. Yet, many of those same people are screaming at their representative to repeal Obamacare and replace it with something better. We can dwell on this and I could be mean here, but we will just leave that here as an example of what we are talking about.
Liberals, progressives, and leftists have been dealing with this for years. The greatest example would be the scourge that is socialism. Most people would tell you they hate socialism and think that everything evil is socialism. Yet, when you break it down brick by brick you suddenly find that they support the individual aims that many socialists support. Even when we aren’t talking about socialism itself, the challenge is fighting against the overwhelming perception of what we (whatever you want to call all of those groups collectively) support. For one, we* are not the same. We do not support the same things no matter how often right leaning politicians want to paint us that way.
The challenge for the Democratic party in general and for each of those groups specifically is to find a way to convert people’s approval of the ideas into approval of the platform in general. If you support a majority of the aims within the platform then you support the platform. That seems overly simplistic, but sometimes we need to make things simple.
All politicians label their opponents. It is blood sport in Washington and at the statehouse. Yet, conservatives have been better at it. Somehow a collection of common sense suggestions have become socialism. Socialism has somehow become a Venezuelan hell scape where everyone goes hungry and all of your freedoms get suspended. Most of Western Europe is socialist. The only thing happening there is that people have a robust safety net. Their college education is paid for. Their health care bills are taken care of. They get help with family leave. Their retirement benefits are better. It sounds like hell on earth.
I am not an expert on messaging and that sort of thing. Maybe I could have become a speech writer if I had gone another direction in graduate school. What I know is that we got here through a very targeted and purposeful campaign by conservatives and right wing media. They played the long game. I know that people left of center tend to look at these faulty perceptions and assume that the folks are just stupid. We have to start the slow and painful process of repeating the truth over and over again. Maybe people will start waking up and supporting the things they actually say they support.