A lot has been made of the CNN debacle and we have certainly covered that here. However, there is one angle that hasn’t been addressed when it comes to the development of news and commentary industry. If everyone is anything like me, they can remember a time when there was no cable television. There were the major networks and the nightly news was a fixture during everyone’s evening. CNN didn’t even launch until I was seven years old in 1980. For most Americans that was about the time when most families started switching over to something more than basic cable.

The three major networks got to broadcast their programs for free over the airwaves. Families were able to pick up these programs for free as well. Implied in this arrangement was an agreement with the various governmental agencies that regulate the airwaves. In exchange for the freedom to broadcast there was an expectation of some minimal modicum of decency. That governed the news and the entertainment programs as well. Those networks would have to consider the value of these programs before deciding whether to broadcast them on the public airwaves.

Cable stations don’t have that same agreement. They have to jockey for position with the cable and satellite providers instead. Those are their direct customers. They grade everything based on the number of eyeballs they get. So, the idea of whether anything is newsworthy gets skewed by the eyeball test. Moreover, whether something adds to the public discourse and the general improvement of political commentary also takes a back seat.

Of course, one could debate whether cable and satellite television has been good or bad overall for the advancement of culture. With every negative has come some tremendous positives. We’ve watched more sitcoms and other dramas from cable and streaming services than from the basic networks over the years. They are able to take more chances and produce more challenging programming than the majors can. They can also give lesser actors a chance to shine. One could argue that these avenues have launched careers that would never have gotten off the ground otherwise.

Unfortunately, those that launched the 24 hour “news” platform probably miscalculated how these would develop over time. In the beginning we might have thought that they could go further in-depth and really educate the public on the source of numerous issues on the ballot and in society. We could have gotten background information on issues that would increase our collective understanding. We could have done a lot of things. Instead we get an amplification effect where our collective fears, slights, and grievances are magnified beyond any reasonable measure.

In this ecosystem it makes perfect sense that a CNN would give Donald Trump a platform. They might even convince themselves that they are doing right because he is a newsmaker and it would be wrong to editorialize by denying him that platform. The problem is the whole nonsense around bias and the mainstream media. Bias is inherent in the process. It is how we decide this story goes first and that story goes second. It is how we decide this story gets that oversized headline. It is how we decide these other stories are added to Friday story dump. At the end of the day it all goes back to who the customer is. On a national network the customer is the public. Our goal is to inform the public and do right by them. On cable and satellite the customer is the cable company and satellite company. They want eyeballs, advertising dollars, and attention. If we get there with quality programming then so much the better. If the programming sucks but brings eyeballs anyway then so be it.

Last night, CNN stupidly handed TFG 70 minutes on the national stage to spew his bullshit and play his greatest hits of lies, big lies, gigantic lies, and intergalactic lies.  His “town hall” quickly became a TFG rally complete with mocking of the moderator and continued defamation of every perceived enemy from Biden to E. Jean Carroll.  What idiot at CNN thought it would be a good idea to fill a room with TFG supporters and unleash them on national television?  TFG began his stream of lies within one minute of taking the stage, and it continued for over an hour, completely running over moderator Kaitlan Collins, who’s effort to fact check TFG was an exercise in futility.

If there was any good that came from last night’s shameful display, it’s that TFG did a superb  job of burying himself in confessions of crimes and continued defamation of his enemies, especially E. Jean Carroll, to whom he already owes $5 million.  He openly celebrated the January 6th insurrection, calling it a “beautiful day”, and repeated his promise to pardon insurrectionists.  He admitted to taking classified documents and hiding them at Mar a Lago.  You can bet that Jack Smith and other federal and state prosecutors were listening very carefully and taking copious notes.  I have to admit one thing about TFG – he clearly understands his plight and has pushed all of his chips to the center of the table.  He knows that if he’s not successful at winning the presidency and taking down the US government, he’s facing the rest of his life either in jail or fighting desperately to stay out.  Without a win, his fate is sealed.

We may as well brace for almost two years of this rolling shitshow as it’s clear that TFG controls the former Republican party and no one will come close to taking him down in the primaries.  EVERY voter needs to understand the stakes here; you can bet that TFG does.

Before the days of Nate Silver and 538 there was Reader’s Digest. Readers Digest had accurately predicted every presidential election and then came the 1936 election. They proudly announced that Al Landon would be the next president of the United States. In fact, it wasn’t going to be particularly close. They did a simple poll of all of their readers that had a home phone. Oops.

CNN didn’t make as big a blunder as Reader’s Digest, but they are facing the same kind of cruel reality. See, they are beginning to rebrand themselves as a more conservative outfit. Obviously, they can’t outfox Fox News and they certainly don’t want to go crazy like OAN or Newsmax, so they will struggle to find their place in the landscape.

See, most networks focus their attention on the 18-49 demographic group. They are usually the group with the most disposable income, children in school, and make up a majority of the population. Fox learned a long time ago that they weren’t the key demographic to focus on. They focused on the 50+ crowd. Two things are happening that impact the traditional way that television networks look at news coverage. First, the under 50 crowd doesn’t watch nearly as much news. We consume television differently. It’s hard to say whether that will change for us as we approach our fifties. Maybe we will be different from our parents.

The second factor is one area where we will never go back. We cut the cord over ten years ago and is it turned out we were slightly ahead of the curve. As it turns, the under 50 crowd makes up a huge majority of those cutting the cord. Cutting the cord may or may not impact network shows. Essentially, streaming services like Hulu, Paramount Plus, and Peacock offer those shows after the fact.

So, CNN is learning the hard way that there are fewer and fewer people in that key 18-49 group there to watch their network. That leaves the over 50 crowd and the over 50 crowd skews conservative. So, of course they will try to do the same. It’s probably the same reason that talk radio has always been conservative as well. It’s simple demographics.

It makes perfect sense when you think about it. Watch the commercials on network television the next time you actually have access to it. During the day, it is focused at people that likely aren’t working. Why aren’t they working? Personal injury? Need more training? Let’s show a Jim Adler commercial or a ITT Technical Tech commercial. If it’s something like Fox then maybe it’s alternative investing options like gold or reverse mortgages. Maybe it’s one of those apparatus’ that puts on your socks for you. Advertisers have figured it out. It was only a matter of time for CNN.

This is both scary and hopeful at the same time. On the hopeful end, nothing will ever be as bad or scary as it seems. The mainstream media will seemingly have us believing that the world is more dangerous and more right wing than what we think. If the only real options are right wing news then that will be who gets to shape the narrative. The American public is actually more progressive than those sources want you to believe.

The bad news is that people do not remain stagnant. They will change based on the information they receive. If they only receive information skewed to the right then they will also shift to the right. MSNBC has cast their lot. Fox, Newsmax, and OANN have cast their lot. CNN will need to be creative to find their niche in the market. Fox unfortunately has a head start.

First, here’s the good news – since the election, CNN is beating Fox News in average viewers.  Now the bad news – Fox and CNN both are losing to Newsmax.  Why?  Fox isn’t “Trumpy” enough for the red hats, but still unwatchable for normal people.  Newsmax and an even worse OAN have taken over the alt-right folks who are abandoning Fox in droves as more of their anchors have acknowledged that Trump has no chance of stealing the election from Biden.  If you’ve never watched Newsmax and OAN, don’t bother.  By way of description, if Fox News is manure, Newsmax and OAN are nuclear waste.  They have created a Superfund site of toxic and deadly conspiracy theories, gross exaggerations, and freeform lying.  And Trumpists lap it up. Since the election CNN has averaged 1.73 million viewers, more than double a year ago. Fox News Channel averaged 1.56 million and MSNBC 1.53 million viewers.  More important, Newsmax, a safe haven for delusional Trumpists to hide from gravity and arithmetic, Newsmax beat Fox for the first time ever.  Newsmax commentators, even today, continue to peddle the lies that Trump is going to prevail over Biden.

Newsmax and OAN (as well as some remaining Fox programming) engage in prodigious lying, creating toxic propaganda that has now made it impossible for normal people to engage their viewers in any kind of productive debate.  In recent days, I’ve attempted discourse with several people, and it’s like arguing with an audio recording that’s running backwards.  These folks have bought in to the Dominion fairytale, the suitcases full of ballots narrative, and even the new “Office of the President-Elect” story ignoring the decades of the use of that term.  Even talking to these folks is exhausting because you simply can’t make any progress.

Even though Trump will soon be hiding at Mar a Lago and fighting criminal and civil charges in New York, the damage he inflicted and made recovery of our democracy even more remote.  I personally don’t see a route to recovery.

In one of the most remarkable scenes ever on live television, the Minnesota state police arrested a CNN television crew and the reporter as he was covering them closing off a street.  Oh, and did I mention that the reporter is black?  I’m sure it’s a coinkydink.

Martha McSally, the Trumpist right winger from Arizona who former astronaut Mark Kelly is challenging, stupidly fumbled on national television this morning by insulting CNN reporter Manu Raju, when he asked her if the Senate should consider additional evidence in Trump’s impeachment trial.  Instead of just answering the question, she retorted, “Raju, you’re a liberal hack.  I’m not talking to you,” and stormed past him.

Suddenly, Mark Kelly started trending on Twitter.  Kelly is a formidable candidate, and doesn’t need her making an ass of herself on national television, but it damn sure helps.  Have a look.